Editorial standards
How we research
A short, checkable account of where the words on this site come from — and of the things we refuse to do to get them.
The Brain Deck is published by Hilly Shore Labs. Everything here is written under the brand: there is no personal byline and no invented reviewer persona.
For a claim about attention
The focus-and-productivity corner of the internet runs on statistics that sound precise, get repeated everywhere and trace back to nothing. So when an article here states a finding, it links the study or the primary write-up, and it names whose finding it is. Most of those links go to peer-reviewed work — PubMed, PMC, Europe PMC, PLOS, Nature, Frontiers, the APA — or to the researcher's own institution.
Where a study has a limit, the limit travels with it: a small sample, a lab task that is not your job, a single population. And where a widely repeated number turns out to be folklore, we would rather cut it than soften it. A miscredited citation is a factual error, and we fix those in the text rather than quietly deleting the line.
For an analog focus tool
The site recommends physical focus tools across 10 categories and 50 products. None of them has been in our hands.
- The manufacturer's own material first — dimensions, materials, battery and timing behaviour, what the box actually contains.
- Aggregated owner feedback, described for what it is. We read the public star average and rating count and look for complaints that recur, rather than for a quotable line. We do not read every review and we do not run a panel.
- Community consensus, paraphrased and attributed to the room. Every category page carries what the relevant communities broadly agree on and names which ones. We never reproduce an individual comment as though it were an interview, and we never invent a username.
- A live-listing check before anything ships. Every product link is confirmed to resolve to a real, buyable listing. A recommendation pointing at a dead or mismatched product is worse than no recommendation.
- A reason it belongs to focus, not just to the category. If we cannot say which attention problem a tool addresses, it comes off the page.
How we pick — and why there is no score
Every category page puts its products in an order, and that order is a judgement written down, not an arithmetic. One product carries the top pick; the rest sit in named roles — runner-up, budget, upgrade, alternative — so that “best” never has to mean best for everyone. What moves a product up:
- It addresses the attention problem the category exists for. A timer that needs an app open defeats the reason for buying a timer. If we cannot name the stuck moment a tool answers, it does not make the page.
- The design holds up to daily use. Mechanism, materials, power, what the box actually contains, and what owner feedback says breaks first.
- Recurring complaints, not one bad review. A fault several owners describe in the same words moves a product down or off. A single angry listing comment does not.
- It suits a reader the top pick does not. The budget, upgrade and alternative slots exist for a real constraint — cost, size, noise, a household with children — not to fill the page out.
- The listing is live and is the product we describe. A link that resolves to a variant, a bundle or a dead page is a recommendation we have not made.
You will not find a 0–100 rating on this site, and that is deliberate. A score is only honest when real numbers sit behind it — an aggregate star rating, a review count, a price position, a dimension somebody put an instrument to. We do not hold those figures for these 50products, and we do not do hands-on comparisons, so a number here would be our own adjectives counted up and presented as data. That looks more objective than the writing it replaced while being less true. A named role and a stated reason are what we can stand behind, so that is what the pages carry — alongside a “when to skip this” section on every category, because the most useful answer is sometimes that you do not need the thing at all.
What we won't do
- We won't claim hands-on testing we haven't done.You will not read “we tested twelve timers on our desk” here. You will read researched, compared and evaluated, because that is what happened.
- We won't invent a statistic, a study, a source or a product. If the primary source cannot be opened and read, the claim does not go in.
- We won't attach a fabricated expert or a personal bylineto work the brand produced, and we won't imply clinical authority. Nothing here is medical advice — least of all about ADHD, where the honest position is that we summarise published research and are not a clinician.
- We won't fabricate community quotes. Consensus is described; individuals are not ventriloquised.
- We won't hide what a tool is bad atto protect a commission, and every category page carries a “when to skip this” section for exactly that reason.
- We won't take sponsored placements, paid inclusion or free product in exchange for coverage. The site is funded by affiliate commission on links readers choose to follow. That pays for the research; it does not decide the order.
What an “Updated” date means here
Most sites stamp a fresh “Updated” date whenever anything in the file moves — a re-synced price, a rewritten meta description, a schema change. That is a freshness claim the article itself does not support, so we do not make it. An article here shows an “Updated” date only when the body of the article actually changed, and shows nothing at all when it did not. A page displaying only its publish date has not been quietly re-dated; it simply has not been rewritten.
What would change our mind
An article gets rewritten when a finding it rests on fails to replicate or turns out to be misattributed, when a recommended tool is discontinued or replaced, or when recurring owner complaints point at a fault we underweighted. We would rather publish the correction than defend the page.
Corrections
If something here is wrong, we want to fix it rather than defend it. Prices move, listings change and products get discontinued, so parts of this site go stale between updates by default. Tell us the page, the sentence or figure you think is wrong, and the source that says otherwise if you have one. Where a correction changes the substance of a recommendation rather than a number, the page says what changed instead of being edited silently.
Related: the science behind the deck · why analog works · analog focus tools